Vitartissimi Natural Fragrance: A Packaging Design for Health and Sustainability

Unleashing the Power of Nature through Artistic Packaging

Vitartissimi Natural Fragrance, designed by Suzhou SoFeng Culture Media Co., Ltd., is a packaging design that encapsulates the essence of a natural and artistic lifestyle brand. This innovative packaging is specifically created for a line of handmade, 100% pure essential oil fragrance candles, aiming to share their health benefits and promote a culture of peace and quality living.

With a focus on sustainability and recycling, the Vitartissimi Natural Fragrance packaging takes a minimalist approach. The box is devoid of any prints, except for the uncolored logo and slogan, allowing it to be repurposed as a storage container. This thoughtful design choice not only reduces waste but also encourages users to embrace a more eco-friendly lifestyle.

High-quality materials, conforming to FSC standards, have been carefully selected for the packaging, highlighting the brand's commitment to social responsibility. By using sustainable materials, Vitartissimi Natural Fragrance sets an example for other brands in the industry.

The packaging's white color scheme creates a sense of spaciousness, allowing users to imagine the fragrance experience before even opening the box. This visual impact is further enhanced by the delicate scent that greets users upon opening the packaging, creating a multi-sensory experience that engages both sight and smell.

The realization of this design is achieved through the use of "no color" papers, which not only make the packaging stand out among others on store shelves but also offer cost savings compared to colored papers. The simple structure of the packaging ensures its functionality as a directive container, facilitating easy transportation and storage.

Measuring at Width 82mm x Depth 82mm x Height 100mm, the Vitartissimi Natural Fragrance packaging is a testament to the power of simplicity and elegance. The bronzing process used in its production adds a touch of luxury, further enhancing the overall aesthetic appeal.

Designed by Lu Jiayi, Art Director, and Sha Feng, Creative Director, the Vitartissimi Natural Fragrance packaging project began in April 2019 in Florence, Italy, and was completed in December 2019 in Suzhou, China. Extensive research and careful consideration were undertaken to ensure that the packaging not only met the brand's objectives but also resonated with consumers.

Recognized for its exceptional design, the Vitartissimi Natural Fragrance packaging was awarded the Iron A' Design Award in 2020. This prestigious accolade is bestowed upon designs that exhibit innovation, practicality, and adherence to professional and industrial standards. The Vitartissimi Natural Fragrance packaging stands as a testament to the brand's commitment to excellence and its contribution to a better world.

Photography credits go to Lu Jiayi, with additional images provided by Sha Feng and Lu Jiayi, all copyrighted by Suzhou SoFeng Culture Media Co., Ltd. in 2019.

Intellectual property rights for this design belong to Suzhou SoFeng Culture Media Co., Ltd. 2019.